Whipping a Classic Miracle: What do you think? (Full Article Here)
Miracle Whip, the zingy alternative to mayo, has apparently seen better days in terms of mayo-alternative ubiquity and has re-entered the market positioning itself to the 18-to-34-year-old demographic. Which typically means some sort of social application, in their case Zingr, but that’s the least interesting part of this. The new label and logo are remarkably Old School, reversing the order of Before/Afters in consumer packaging by ditching the swirls and overly friendly and loopy typography for an almost disarming simplicity. Apparently all the thrift shopping of vintage stuff by the 18- and 34-year-olds has finally paid off and that oldish look can feel new again. Fingers crossed, this will be the first of many consumer brands to revert back from the crazy scripts and wild backgrounds.
By Armin on Jun.02.2009 in Consumer Products
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I offer graphic design services specializing in logo development, business identity/collateral, packaging design, and advertising communications for small businesses in the Central New York area.
My goal is to help you communicate your message in the best possible way.
My goal is to help you communicate your message in the best possible way.
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One comment
Comment by Michael on June 2, 2009 at 2:18 PM
I like the new design. Much cleaner. But on the shelf, will it stick out enough? May almost look too "generic brand". But, since the economic times are tighter, maybe it's part of their strategy.